History.

I am a commercial property specialist with 25 years full time industry experience across all genres of photography. I live in Melbourne and I work across the country.

 

I began in studio photography with a Sydney magazine publisher, (33 titles), followed by a decade working predominantly in the prestige residential property space with the likes of Kay & Burton, Marshall White, Jellis Craig, Porter Davis, Glenvill Homes, Symonds Homes, Endenbrae Homes and a range of bespoke prestige developers and builders.

 

15 years ago I started my own company.

 

A snapshot of direct client relationships across the journey include APM Group, Centuria, Jarden, Aliro, Mitre 10, Total Tools, BAE Systems, and NAB, JLL, Cushman Wakefield, Knight Frank, Fitzroys, ALH Hotel Group, Park Hyatt and Grand Hyatt Hotels, IHG Hotels and Resorts, (including Intercontinental Hotels, Crowne Plaza, Holiday Inn, Indigo and Voco Hotels), to name a few.

 

I work extensively with creative agencies on mixed-use inner city and suburban development and new suburban growth areas providing premium lifestyle content, render plates and drone content for all aspects of marketing, working to detailed briefs aimed at specific outcomes. 

 

In the hospitality space I cover all aspects of marketing requirements including asset/amenity, rooms, outlets, talent, F&B menu and marketing collateral along with professional team portraiture.

 

I am a CASA certified commercial drone operator with a decade of experience and I have 15 years experience producing aerial imaging out of helicopters. I have supplier relationships in most capital cities to support this capability.

 

Now for some fun stuff…!

 

I actively support our Arts community by giving my time freely to produce album covers, tour posters, book covers and marketing material for a swag of Rock Stars, Comedians, Actors and Authors. Notably I won an Aria in 2017 for Best Cover Art on Paul Kelly’s album, Life Is Fine. The album won 4 Arias in total. (My time isn’t entirely free because I often end up with a nice bottle of whiskey for my trouble…).

 

I have also received awards directly and indirectly via the annual REIV awards, various Portrait Prizes and Architectural/Construction Industry Awards. 

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My business model is high engagement and high care. I don’t outsource any aspect of what I do. Clients are guaranteed to have me working on their campaigns and I do all of my own editing. The peace of mind and knowledge of a guaranteed good outcome is valuable both to them and me. (The small-model advantage).

 

My business thrives purely on referrals and word of mouth. I value long-standing partnerships with people who are invested in my success in the same way I am invested in theirs.

 

Have a good time and do a great job, that’s the mantra.